Kit pricing in 2026: what ConvertKit's rebrand actually costs
Free to 10,000 subscribers, which no other tiered platform matches. The paid ladder has five steps before 10,000, and the first one is a 51% jump.
Kit's cheapest paid plan costs $39 a month at 1,000 subscribers on monthly billing, and until October 2025 it cost $29. The 34% raise came with no grandfathering: existing customers moved to the new price on their first bill after October 15, 2025. That one incident tells you most of what you need to know about how Kit prices. The front door is wide open. The stairs are steep.
This page is part of our email pricing guide, which prices 14 providers on one method. For Kit, we pulled the price arrays out of the pricing page's own JavaScript bundle on August 7, 2026, rather than trusting third-party tables. That matters more than usual here: most 2026 pricing roundups still show Kit's pre-hike table ($29 at 1,000 subscribers, $79 at 5,000), which has been wrong since October 2025.
One naming note before the numbers. ConvertKit finished its rebrand to Kit in October 2024. Same company, same product, same pricing page. If you searched for ConvertKit pricing, everything below is what you were looking for.
The plans, as published
| Kit (formerly ConvertKit) plan | Monthly billing | Annual billing | What you get |
|---|---|---|---|
| Newsletter (Free) | $0 flat, up to 10,000 subscribers | $0/mo billed annually | Unlimited broadcasts, landing pages, forms; tagging; digital product sales; 1 basic automation; no sequences/integrations; Kit branding |
| Creator | $39 at up to 1,000 subscribers | $32.50/mo billed annually | Unlimited automations + sequences, integrations, A/B subject tests, branding removal, 24/7 support |
| Creator | $59 at 1,001-3,000 subscribers | $49.17/mo billed annually | Same features; price steps with list size |
| Creator | $89 at 3,001-5,000 subscribers | $74.17/mo billed annually | Same features; price steps with list size |
| Creator | $119 at 5,001-8,000 subscribers | $99.17/mo billed annually | Same features; price steps with list size |
| Creator | $139 at 8,001-10,000 subscribers | $115.83/mo billed annually | Same features; price steps with list size |
| Creator Pro | $79 at up to 1,000 subscribers | $65.83/mo billed annually | Adds Subscriber Signals, engagement scoring, insights dashboard, unlimited users, advanced A/B testing, Facebook custom audiences, referral system, priority support |
| Creator Pro | $139 at 3,001-5,000 subscribers | $115.83/mo billed annually | Same Pro features; price steps with list size |
| Creator Pro | $189 at 8,001-10,000 subscribers | $157.50/mo billed annually | Same Pro features; price steps with list size |
Prices checked August 2026 against the Kit (formerly ConvertKit) pricing page.
Three plans, one of which is free. The Newsletter plan gives you unlimited sends to a list of up to 10,000, plus tagging, landing pages, and digital product sales. Creator adds the things Kit is actually known for: unlimited visual automations, email sequences, integrations, and branding removal. Creator Pro adds engagement scoring, an insights dashboard, advanced A/B testing, a referral system, and unlimited users.
The free plan is a real free plan and also a demo. It withholds sequences, integrations, and all but one basic automation, which is to say it withholds the automation engine that makes Kit worth paying for. A writer who only broadcasts can live on it for years. A creator building funnels will hit the wall in week one.
The math nobody shows
Kit prices by subscriber tier, and the tiers are cliffs, not slopes. Here is the full ladder to 10,000 subscribers, from the live price table (monthly billing, verified August 7, 2026):
| Subscribers | Creator / mo | Creator Pro / mo |
|---|---|---|
| Up to 1,000 | $39 | $79 |
| 1,001 to 3,000 | $59 | $99 |
| 3,001 to 5,000 | $89 | $139 |
| 5,001 to 8,000 | $119 | $169 |
| 8,001 to 10,000 | $139 | $189 |
Read the first step closely. Subscriber number 1,001 raises your Creator bill from $39 to $59, a 51% increase for one signup. The ladder keeps climbing past this table: Creator reaches $2,499 a month at 500,000 subscribers.
Annual billing is exactly 10 times the monthly price, which works out to two months free, about 16.7% off. So Creator at up to 1,000 subscribers is $390 a year ($32.50 a month effective), $890 a year at 5,000 ($74.17 effective), and $1,390 a year at 10,000 ($115.83 effective). Unless your list will shrink, take the annual price; there is no catch in it.
Two honesty points, one in Kit's favor. First, Kit bills only unique, active subscribers. Unsubscribed and duplicate contacts cost nothing, which is genuinely better than Mailchimp's model, where unsubscribed contacts stay billable until you archive them by hand. Second, the price history runs one direction: the October 2025 hike took Creator from $29 to $39 at the 1,000 tier with no grandfathering for existing customers. A platform that has raised its base price 34% once can do it again.
What Kit costs at your list size
| Monthly cost at | Kit (formerly ConvertKit) | LetterDuck |
|---|---|---|
| 500 subscribers | $32.50 | $50 flat |
| 1,000 subscribers | $32.50 | $50 flat |
| 5,000 subscribers | $74.17 | $50 flat |
| 10,000 subscribers | $115.83 | $50 flat |
Public list prices, August 2026, annual billing where offered. Kit (formerly ConvertKit): Creator plan on annual billing, which costs ten times the monthly price. On monthly billing the same list sizes cost $39, $39, $89 and $139. LetterDuck is $50 per domain, flat, unlimited addresses and subscribers.
The flat line crosses Kit's ladder just past 3,000 subscribers. At 3,001 subscribers, Creator costs $89 on monthly billing ($74.17 effective on annual), while LetterDuck is $50/domain flat at any list size, with unlimited addresses and every teammate included. Below 1,000 subscribers the comparison flips: Kit's paid plan on annual billing is $32.50, cheaper than us, and Kit's free plan is cheaper than everything.
Is Kit worth it?
Depends on which of these people you are.
You write a free newsletter under 10,000 subscribers and you broadcast, nothing more. Use Kit's free plan. This is the honest answer, and it is not close. You give up sequences and integrations and you carry Kit branding, and you pay $0 where MailerLite would charge $17.10 a month at 1,000 subscribers (annual billing) and we would charge $50.
You sell digital products or run automated funnels. Creator is worth its price if the automations run your business: unlimited sequences and visual automations at $39 to $139 a month across the ladder, plus the Creator Network, which cross-promotes your newsletter to other Kit audiences. The limitation to name: you will re-buy your list four times on the way from 1,000 to 10,000 subscribers as the tiers step up.
You run a team that also answers email on the domain. Kit sends; it does not receive. There is no inbox, no threading, no reply-as-any-address, so support and reader replies live in some other tool. That pairing cost is invisible on Kit's pricing page. Our comparison with Kit walks through exactly which jobs each tool covers, and our newsletter creators page shows what a workspace-first setup looks like.
You are price-shopping at 1,000 to 5,000 subscribers. Kit is the expensive mid-market option: $39 to $89 monthly against MailerLite's $19 to $49 across the same sizes on the same billing basis. Kit's automation depth and network are the justification. If you will not use them, you are paying for them anyway. See how the two stack against Mailchimp in Kit vs Mailchimp.