MailerLite pricing in 2026: the value pick, repriced and renamed
Still the cheapest credible newsletter tool at small list sizes. But the plans got new names and higher prices in June 2026, and the free tier has been cut twice in a year.
On June 16, 2026, MailerLite renamed its paid plans and raised their prices in the same move: Growing Business became Comfort, Advanced became Power, and the tiers went up roughly 10 to 30%. There is no grandfathering. Existing accounts migrate to the new plans at their next renewal starting August 13, 2026. If your bookmarked comparison article predates June, its MailerLite numbers are wrong.
Our email pricing guide puts this provider next to 13 others on identical math. The MailerLite numbers below were extracted from the price matrix embedded in mailerlite.com/pricing's own page source on August 7, 2026, so they reflect the post-June reprice, not the stale tables still circulating.
The plans, as published
| MailerLite plan | Monthly billing | Annual billing | What you get |
|---|---|---|---|
| Free | $0 per month flat | $0/mo billed annually | 250 subscribers, 2,500 emails/mo, 2 seats, 3 automations, 1 landing page, 1 website |
| Comfort (formerly Growing Business) | $12 at 500 subscribers | $10.80/mo billed annually | Emails = 10x tier ceiling (5,000/mo at this tier), 3 user seats, 50 automations, 10 forms, 10 landing pages/websites combined, 5 digital products, 24/7 email support |
| Comfort (formerly Growing Business) | $19 at 1,000 subscribers | $17.10/mo billed annually | 10,000 emails/mo (10x tier ceiling), 3 user seats |
| Comfort (formerly Growing Business) | $49 at 5,000 subscribers | $44.10/mo billed annually | 50,000 emails/mo (10x tier ceiling), 3 user seats |
| Comfort (formerly Growing Business) | $89 at 10,000 subscribers | $80.10/mo billed annually | 100,000 emails/mo (10x tier ceiling), 3 user seats |
| Power (formerly Advanced) | $25 at 500 subscribers | $22.50/mo billed annually | Unlimited emails (fair use), unlimited user seats, unlimited automations/forms/products, AI writing assistant, custom HTML editor, 24/7 live chat |
| Power (formerly Advanced) | $39 at 1,000 subscribers | $35.10/mo billed annually | Unlimited emails (fair use), unlimited seats |
| Power (formerly Advanced) | $69 at 5,000 subscribers | $62.10/mo billed annually | Unlimited emails (fair use), unlimited seats |
| Power (formerly Advanced) | $129 at 10,000 subscribers | $116.10/mo billed annually | Unlimited emails (fair use), unlimited seats |
Prices checked August 2026 against the MailerLite pricing page.
The structure is a free plan plus two paid lines, each stepped by subscriber count. Names changed in June 2026, but the split is the old one: Comfort is the former Growing Business plan, Power is the former Advanced (the signup URLs still say ?plan=growing and ?plan=advanced).
The free plan deserves its own honesty paragraph. It now covers 250 subscribers and 2,500 emails a month, with 2 seats and 3 automations. It was 1,000 subscribers until September 2025, then 500, then the 2026 update halved it again and cut the send allowance from 12,000 to 2,500. It remains a usable trial. It is no longer the "free MailerLite for your first thousand" that older reviews describe.
Comfort vs Power: where the feature line sits
The Comfort/Power split is the real pricing decision, and it is about limits more than features:
| What you get | Comfort | Power |
|---|---|---|
| User seats | 3 | Unlimited |
| Active automations | 50 | Unlimited |
| Monthly email allowance | 10x your tier ceiling | Unlimited (fair use) |
| Forms, landing pages, products | 10 forms, 10 pages/sites, 5 products | Unlimited |
| AI writing assistant, custom HTML editor | No | Yes |
| Support | 24/7 email | 24/7 live chat |
Two of those Power rows are genuinely rare at these prices. Unlimited seats at $22.50 a month (500 subscribers, annual billing) undercuts every per-seat workspace, and unlimited sending removes the overage class of problem entirely. Comfort's 10x send cap sounds like a lot until you run a daily digest: at the 1,000-subscriber tier that is 10,000 emails a month, which a daily send to 400 readers exhausts.
The math nobody shows
The annual discount is a flat 10%, year-round, on every tier. Comfort at 1,000 subscribers: $19 monthly billing, $17.10 effective on annual. Power at 10,000: $129 monthly, $116.10 annual. Registered nonprofits stack a 30% discount on any plan, which quietly makes MailerLite one of the cheapest serious tools for that sector.
The tier boundaries are cliffs at 500 / 1,000 / 2,500 / 5,000 / 8,000 / 10,000 and up. Comfort on monthly billing runs $12, $19, then $49 at the 5,000 tier and $89 at 10,000. Crossing 5,000 by one subscriber moves you from $49 toward the 8,000 tier's $69, and MailerLite performs that upgrade automatically when you exceed a limit. No warning email decides this; the plan changes because the count did.
The subtlest rule is cumulative counting. Your billable subscriber number is everyone who was active at any point in the billing cycle, and it resets on your billing anniversary. Delete 2,000 cold addresses mid-month and this cycle's bill does not move; the pruning pays off next cycle. Time your list cleaning for the day before renewal, not the day after.
On the plus side of the ledger: unsubscribed and bounced contacts do not count toward your total at all, unlike Mailchimp, which bills unsubscribed contacts until you archive them manually. Across a few years of churn that difference compounds into real money.
What MailerLite costs at your list size
| Monthly cost at | MailerLite | LetterDuck |
|---|---|---|
| 500 subscribers | $10.80 | $50 flat |
| 1,000 subscribers | $17.10 | $50 flat |
| 5,000 subscribers | $44.10 | $50 flat |
| 10,000 subscribers | $80.10 | $50 flat |
Public list prices, August 2026, annual billing where offered. MailerLite: Comfort plan (renamed from Growing Business in June 2026) on annual billing. On monthly billing the same sizes cost $12, $19, $49 and $89. LetterDuck is $50 per domain, flat, unlimited addresses and subscribers.
The crossover with a flat rate sits around the 5,000 mark: Comfort at 5,000 subscribers is $44.10 effective annual (close to our $50), and at 10,000 it is $80.10 while flat stays flat. Below 2,500 subscribers, MailerLite is clearly cheaper than LetterDuck, and we will say so without hedging. What the table cannot show is the job difference: MailerLite is outbound marketing only, so receiving mail, threading replies, and answering as hello@ or support@ on your domain all live in some other tool at some other price. Our MailerLite comparison prices the combination honestly.
Is MailerLite worth it?
For a solo newsletter under 2,500 subscribers, yes, and it is the answer we give when asked for a budget pick. $10.80 to $17.10 a month (annual billing) buys automations, landing pages, and a website builder. The limitation to name: you are on a tiered ladder that was repriced upward 10 to 30% in June 2026 with nobody grandfathered, and the free tier's history (1,000 to 500 to 250 subscribers in about a year) shows the direction prices move.
For a list crossing 5,000, run the math before renewing. The 5,000-to-10,000 stretch costs $49 to $89 a month (Comfort, monthly billing), and the automatic tier upgrades mean growth changes your bill without asking. Compare MailerLite against Mailchimp at those sizes and the gap narrows less than you would expect.
For a team, Power's unlimited seats are the standout, with the caveat that seats are not mailboxes. Nobody can write to you through MailerLite. Newsletter creators who want replies, reader conversations, and a shared inbox on the sending domain are buying two products, or one workspace.