Project Juniper Hotels rebrand |
Client Juniper Hospitality |
Rev A |
Drawn by Cartwright & Co. |
Date Sep 2 |
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Fig. 1 · Phases
| 01 · Discovery | SEP 2 TO SEP 13 |
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| 02 · Identity concepts | SEP 16 TO OCT 4 |
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| 03 · System and guidelines | OCT 7 TO OCT 25 |
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| 04 · Rollout kit | OCT 28 TO NOV 8 |
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The white row is where we are. Dates move only if scope does, and scope only moves in writing.
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Fig. 2 · Crew
| Nadia Cartwright |
Creative lead |
nadia@ |
| Ben Osei |
Strategy |
ben@ |
| Mara Voss |
Production |
mara@ |
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Fig. 3 · Deliverables
| ☐ | Logo system with two lockups and usage rules |
| ☐ | Palette, type and photography direction |
| ☐ | A 40-page guideline book, print and web |
| ☐ | Rollout kit for signage, key cards and the booking site |
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Before Tuesday, from you
Current brand files, last year's guest survey, and the list of every place the logo lives today. A folder link is perfect, a shoebox is workable.
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Tuesday, September 2 at 10:00, forty-five minutes, agenda attached to the invite.
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