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Episode 88 is up: forty minutes with Kenji Sato on why he shut down his own startup on purpose. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Off Book · Episode 88

Why Kenji shut down his own startup on purpose.

Kenji Sato
Founder, formerly of Northline (acquired 2024, shut down 2025)

40:12

In this episode

04:10

The acquisition that looked like a win from the outside

17:45

Why he asked his new employer to shut the product down

29:20

What he would tell the version of himself from three years ago

New episodes land every Thursday. Next week: a rerelease of our most-requested episode, on saying no to your first big customer.

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